He says he doesn’t need anything. He insists he’s “easy.” He’ll be happy with whatever.

And yet – when February 14 rolls around – you’re somehow still stuck. Shopping for the low-maintenance, low-fuss boyfriend can feel deceptively simple… until you realise he already owns the basics and shrugs at anything remotely sentimental.

That’s where we come in. We’ve curated a lineup of gifts that strike the balance between thoughtful and actually cool – from elevated grooming upgrades and signature scents to refined wardrobe staples, sleek accessories and home additions he’ll use daily. Consider this your shortcut to getting it right (and proving that “easy” doesn’t have to mean boring).

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