The crowd has answered the call from Coralcone.

The menstrual cup startup reached a little over its PledgeMe crowdfunding campaign goal of $12,000 last week meaning it was now able to complete the final stages of manufacturing, heat and performance testing for its newly-developed production machinery.

Coralcone’s initial manufacturing equipment was only temporary and self-destructed after the initial production run. The crowdfunding campaign would ensure the cups could be produced sustainably in New Zealand for years to come, founder Yvette Shum, of Dunedin, said.