As autumn deepens, fashion shifts into a more considered rhythm – one defined by layering, texture and pieces designed to move with everyday life.
This week, local brands lean into that sensibility, delivering collections grounded in ease, materiality and quiet confidence.
From RUBY’s mood-lifting winter offering to Deadly Ponies’ continued exploration of leather and form, and collections from Superette and Marlow refining the language of everyday dressing, the focus is clear: wardrobes that work harder, feel better and last longer. Alongside this, a new chapter in New Zealand knitwear unfolds with the launch of ĀHURU.
RUBY goes all in on everyday dressing with ‘Rain or Shine’
RUBY’s latest winter collection, Rain or Shine, arrives as one of the brand’s most considered to date – designed to meet the wearer wherever they are, from early morning routines to slower, more reflective moments.
Outerwear and knitwear form the foundation, layered to create a sense of protection and ease – a kind of everyday armour both practical and emotional. Familiar favourites return with subtle shifts: Coco is reworked in new-season wools and tweeds, while Annie lands in a deep navy pinstripe, grounding the collection in structure and quiet strength.
Balancing this is RUBY’s signature sense of play, with colour and print offering a mood-lifting counterpoint. It’s a collection that reflects change – reworking the familiar while making space for something new.
Rain or Shine lands in stores and online from May 7.
Deadly Ponies sharpens its focus for Winter ’26
For Winter ’26, Deadly Ponies leans further into craftsmanship and materiality, delivering a collection defined by restraint and refinement.
At its centre is the return of the Burnish Capsule, reintroducing hand-finished leather in a rich Jade hue. Developed through a meticulous layering process, each piece carries subtle tonal variation, designed to evolve over time – no two the same.
Footwear continues its rise within the brand, with the introduction of the Odin Boot, an androgynous take on the classic riding silhouette, and the Cinch Pump, defined by its almond toe and sculptural block heel.
Elsewhere, the Vault family expands following strong demand, with the sculptural silhouette now offered across clutch and tote formats. Together, the collection signals a brand refining its language – grounded in texture, form and longevity.
The Winter ’26 collection is available now, in store and online.
Superette builds a wardrobe that works without thinking
Superette’s Autumn Winter 2026 collection is built around a simple idea: the best wardrobe is the one you don’t have to think about.
Drawing on tailoring, utility and collegiate references, the collection offers relaxed silhouettes, soft layers and functional outerwear designed to integrate seamlessly into everyday life. Pieces feel familiar from the outset – worn naturally, styled simply and built to evolve across the season.
Delivered in three monthly chapters, the collection unfolds gradually, with a colour palette that deepens from khaki and cream through to burgundy, charcoal and espresso. Shot across urban Auckland, the campaign reflects this ease – grounded, unforced and rooted in reality.
New arrivals land fortnightly throughout the season.
A new chapter begins: ĀHURU launches in Aotearoa
This April also marks the introduction of ĀHURU, a new name and direction from knitwear designer Natalie Robb, formerly of AMÉLIE.
Rooted in Te Māhia and developed in collaboration with local wāhine, ĀHURU reflects a deeply considered approach to fibre, process and provenance. The debut Heirloom collection sits between garment and object, spanning hand-knit pieces and textile works that trace the journey from fleece to finished form.
Produced at a deliberately human scale, each piece carries the mark of time, material and many hands – offering an alternative to mass production and a renewed focus on clothing as both craft and cultural expression.
With ĀHURU, Robb signals a shift toward slower, more intentional fashion – one grounded in warmth, connection and continuity.
ahuru.co.nz
Marlow introduces ‘SANGUINE’ – a softer approach to winter
Marlow’s latest collection, SANGUINE, offers a more introspective take on winter dressing – one centred on warmth, texture and understated elegance.
Drawing inspiration from architectural forms and the rhythm of the city, the collection combines premium knitwear, pure wool outerwear and elevated essentials designed for everyday wear. The result is a wardrobe that feels both refined and comforting.
Captured by photographer Apela Bell, the campaign brings a street-informed sensibility to the collection, complemented by timeless beauty direction from Kimberly Hill. Now available across Marlow boutiques and online, SANGUINE continues to unfold with new arrivals released weekly.
marlowstore.com
STORM marks 20 years with the return of an iconic tee
This week, STORM celebrates 20 years in New Zealand fashion, marking two decades since founder and creative director Deb Caldwell opened her first boutique on Teed Street in Newmarket in 2006.
To commemorate the milestone, the brand has reissued one of its most recognisable pieces – the ROGUE tee. Re-released as a limited edition, the style stays true to its original spirit, embodying STORM’s signature attitude: bold, slightly rebellious and unapologetically statement-making.
Designed with a rounded crew neckline, short sleeves and a boxy, oversized silhouette, the tee delivers an effortless, off-duty feel. Crafted in heavyweight cotton and available in black or white with reversed text, it offers a subtle twist on a familiar classic.
Part archival revival, part anniversary marker, the ROGUE tee speaks to STORM’s enduring identity – a piece that nods to the past while remaining firmly grounded in the now.
stormonline.com