Sanitarium has ended production of its peanut butter range due to “declining customer demand” and “growth of other favourites”.
In a statement to 1News, Sanitarium Health Food Company said “our people have proudly produced every jar”.
“We thank all our loyal customers over the last 100 years for loving our quality range of peanut butters.
“Sanitarium understands that this may be sad news to some consumers, and we sincerely apologise for any disappointment caused.”
Production of the range ended in late July, the company said.
In March this year, Sanitarium announced it was set to end the production of a range of breakfast products by June 2025.
It meant no more Sanitarium Muesli, Granola, Light ‘n’ Tasty, Honey Puffs, Weeties, Weet-Bix Clusters, Cluster Crisp and Puffed Wheat.
At the time, Sanitarium New Zealand general manager Michael Barton said sales of the products to be axed made up just 10% of sales across the company.
“The breakfast market is changing, and we have seen a global move away from some cereal formats. We need to align our production with evolving consumer appetites and demand trends,” he said.