How Selena Gomez's attitude toward makeup has changed   

– Selena Gomez, known for her role in "Wizards of Waverly Place," owns the cosmetics company Rare Beauty.

– Gomez emphasizes the importance of her fans believing in "makeup magic" due to her business involvement.

– Despite being a cosmetics entrepreneur, Gomez occasionally shares makeup-free selfies on Instagram.

– In August 2023, Gomez revealed to Allure that there was a time when she felt she needed makeup to feel pretty.

– She has since reevaluated her perspective, stating that makeup is meant to be an accessory, not a necessity for feeling attractive.

– Gomez's healthier attitude towards cosmetics allows her to enjoy experimenting with different beauty looks.

– Mehdi Mehdi, Rare Beauty's chief digital officer, shared that Gomez's past insecurities inspired her to create a beauty company that promotes self-acceptance.

– The makeup-free selfies from February 2023 demonstrate Gomez's relatability and connection with fans beyond airbrushed perfection.

– By embracing her natural beauty and sharing authentic moments, Gomez connects with her audience on a deeper level.

– This approach aligns with Rare Beauty's mission to provide a positive and inclusive beauty experience.

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