The organiser of a new festival in Te Anau is hoping beer, food and music will bring people together under the summer sun.

The Rhythm & Brews festival, which will take place at the Fiordland Events Centre on Saturday, January 20, will have nine beer vendors, in addition to ciders and wines, organiser Blair Savory said.

People would be able to enjoy craft beers from Southland and Central Otago.

This year, the festival would be more entertainment-driven, and is a new festival but based on the concept of the Te Anau Summer Beer Fest, he said.

His objective with the event was to bring groups of people together and have them both create and enjoy a really good atmosphere in Te Anau, he said.

There would be food trucks and competitions like chilli-eating and moose calling to keep the participants busy.

There would also be a variety of music to go with the event atmosphere, Savory said.

Last year, more than 1000 people attended the Hop ‘n Vine festival in Te Anau.